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Keywords: Pricing practices
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (6): 617–633.
Published: 13 April 2026
... highlighted the role of organizational fairness across distributive, procedural, informational, and interpersonal dimensions in linking direct pricing and cooperation in pricing to the franchisees' long-term orientation. Originality/value This study advances knowledge of pricing practices in franchisor...
