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Keywords: Pricing strategy
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Journal Articles
Retail and Distribution Management (1998) 26 (1): 38–47.
Published: 01 February 1998
...‐lived. Essentially, it illuminates the problems of attempting to pursue both differentiation and cost/price leadership strategies. © MCB UP Limited 1998 Differentiation Price discounts Pricing strategy Strategic alignment The article investigates Budgens plc, one of the lesser...
Journal Articles
Retail and Distribution Management (1997) 25 (8): 275–281.
Published: 01 September 1997
..., and the demise of the mid‐sized retail chain. In addition, examines how these current trends will affect US retailing in the future. © MCB UP Limited 1997 Pricing strategy Product strategy Retail trade USA Value analysis A good summary of the current state of retailing in the USA was made...
