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Keywords: Privacy calculus
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (13): 167–183.
Published: 24 September 2025
..., but online customer experience has the greatest impact. Privacy and risk calculus mechanisms influence customer privacy concerns through e-satisfaction and e-trust, respectively. Both mechanisms are interconnected, so that privacy calculus influences risk calculus. While privacy and risk calculus mechanisms...
