...Miguel Angel Moliner-Tena; Vicente Tortosa-Edo Purpose The objective of this paper is to study how specific online shopping variables (online customer experience, e-satisfaction and e-trust) influence customer privacy concerns on the omnichannel consumer journey through privacy and risk calculus...

... their perceptions of personalized preferences and privacy concerns. Design/methodology/approach Based on the data from 285 participants, the authors seek to identify and profile unique consumer segments (mobile users) generated based on their NFC. Second, once the segments are established, the authors analyze...