...Riham Hassan Younis; Aiesha Elmeniawy Purpose This research aims to offer and empirically examine a research model that includes extrinsic cues, attitudes and purchasing intentions for non-private-label (PL) buyers from a developing economy perspective. It also seeks to test the moderating role...

...Rita Coelho do Vale; Pedro Verga Matos Purpose The purpose of this paper is to understand the importance of private labels (PLs) offered by each retailer on store loyalty, combining different loyalty-driven factors and assessing the importance of PLs on different loyalty stages – attitudinal...