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Keywords: Producer
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (13): 16–30.
Published: 14 May 2024
...) and producers (n = 4). Data was coded and thematically analysed. Findings Three key themes were identified. Theme 1 provides an overview of the benefits of PL partnerships for producers (e.g. volume driven orders, increased efficiencies) and for retailers (e.g. unique products, meeting consumer demand...
