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Keywords: Product differentiation
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Journal Articles
The influence of virtual communities on distribution strategies in the internet
Available to Purchase
International Journal of Retail & Distribution Management (2005) 33 (6): 405–425.
Published: 01 June 2005
... and product differentiation. Some researchers have compared the importance of the brand in online and traditional distribution channels (e.g. Degeratu et al., 2000). These studies conclude that brand equity on the internet is greater in products with intangible and emotional attributes (e.g. fashion...
Journal Articles
The secret to a fashion advantage is brand orientation
Available to Purchase
International Journal of Retail & Distribution Management (2004) 32 (8): 403–411.
Published: 01 August 2004
... their brand objectives. © Emerald Group Publishing Limited 2004 Brands Fashion Competitive advantage Product differentiation The fashion retail marketplace has attracted criticism for a lack of differentiation, possibly due to greater degrees of market concentration...
Journal Articles
RETAIL FRANCHISING AS A GROWTH STRATEGY FOR THE 1990s
Available to Purchase
Retail and Distribution Management (1991) 19 (2)
Published: 01 February 1991
... with the US, and the potential for franchising as an operational strategy to achieve profitable business growth. © MCB UP Limited 1991 Franchising Product differentiation Profitability Retailing INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT Retail Franchising as a Growth Strategy...
