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Journal Articles
Consumer responses to elimination of overpackaging on private label products
Available to Purchase
International Journal of Retail & Distribution Management (2015) 43 (4-5): 329–349.
Published: 11 May 2015
... of attribution. In this study, attribution theory casts light on consumer responses to elimination of overpackaging, for generic and mimic private labels. © Emerald Group Publishing Limited 2015 Consumer behaviour Overpackaging Packaging Private label Product image In the last few years...
