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Keywords: Product range
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Journal Articles
Retail and Distribution Management (1997) 25 (6): 197–203.
Published: 01 July 1997
...Jack M. Cadeaux Suggests that gaps exist between the product ranges or lines offered by manufacturers and the assortments selected and stocked by retailers. Looks at the extent to which differing levels of “product volatility” affect retailers’ selectivity in stocking items from a manufacturer’s...
Journal Articles
Retail and Distribution Management (1993) 21 (3)
Published: 01 March 1993
...Kim Harris A case study based on a number of similar businesses but illustrating some general points applicable to any independent retail business. Discusses the importance of location and a potential customer base and how these can be used to advantage. Considers the product range which needs...
