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Keywords: Product variety
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Journal Articles
Retail and Distribution Management (1997) 25 (6): 197–203.
Published: 01 July 1997
... of colours in the retailer’s plan, and, © MCB UP Limited 1997 Consumer choice Distribution Merchandising Product range Product variety Retailing Gaps often exist between the product ranges or lines offered by manufacturers and the assortments selected and stocked by retailers...
