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Keywords: Profiling shoppers
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (2): 170–189.
Published: 20 October 2022
... and qualitative analysis to propose an integrated model that connects perceptional brand loyalty and LPs with BBL, based on three types of Japanese fashion brands; (2) the results offer multiple solutions for predicting the high level of BBL by profiling shoppers' characteristics, considering the impacts...
