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Keywords: Prominent attributes
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (10): 1205–1220.
Published: 22 March 2022
... This analysis shows that making different attributes prominent in their physical store may be an equilibrium, and each multichannel retailer chooses the highest quality level for the prominent attribute. However, the prominent attribute of the highest quality level is not always optimal. Under certain...
Includes: Supplementary data
