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Keywords: Promotion/feature/display
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Journal Articles
International Journal of Retail & Distribution Management (2020) 48 (4): 305–325.
Published: 03 April 2020
... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Cosmetic brand Brand equity Price Promotion/feature/display Consumer characteristics Macroeconomic conditions The influence of price is salient – especially in crisis situations – because, for consumers...
