... of in‐store events on customers' retail brand evaluation. © Emerald Group Publishing Limited 2011 Event image Event satisfaction Retail brand attitudes Retailing Promotional methods Shopping Confronted with increasing competition both within and between retail formats, survival...

... consumers as a result of a variety of factors such as their income, educational status, age, gender and ethnicity; to mention but few. Low pay Consumer behaviour Cognition Shopping Promotional methods In recent times, the significance of researching into consumers' motivations, salient...

... on how price promotions are perceived in multichannel holiday shopping contexts. We propose that holiday consumer spending in stores [2] and on the internet is affected by two consumer‐related factors: Advertising Promotional methods Prices Consumer behaviour Internet United States...

... be contacted at: lxia@bentley.edu © Emerald Group Publishing Limited 2009 Consumer behaviour Prices Promotional methods Perception Sellers use various advertising and promotion tactics to attract customers and increase sales. Previous research has shown that framing of promotion messages...

..., 1953). Shih‐Mei Chen can be contacted at: chenshi6@msu.edu © Emerald Group Publishing Limited 2009 Fair trade Sports Product endorsement Celebrities Promotional methods Consumer behaviour Marketers commonly use sports celebrity endorsements to heighten the appeal...

... strategies for reaching Hispanic consumers. Hispanics Consumers Promotional methods Information retrieval Shopping United States of America The US Census Bureau (2000) shows that more than one person in eight who lives in the USA is Hispanic, and the US Hispanic population continues to grow...

... of parameters. To avoid this problem, they have sometimes aggregated across package sizes or package formats (Walters, 1991). María Pilar Martínez Ruiz can be contacted at: MariaPilar.Martinez@uclm.es © Emerald Group Publishing Limited 2008 Promotional methods Pricing Retailing Spain...

... on five capital cities in Latin America, its results may also be of interest to retailers working in other emerging regions. © Emerald Group Publishing Limited 2006 Promotional methods Retailing Prices South America Pricing is a relevant issue to customers as well as for retailers...

... products in a brochure depends on the sums paid by manufacturers. Advertising effectiveness Promotional methods Product management Buying behaviour Retail data processing Consumers usually patronizing multiple grocery stores, although they concentrate their visits to their most preferred...

... advertising to gain mass‐marketing media advantages (Holstius and Kaynak, 1995 ; Slater, 1990). Shopping centres Promotional methods Performance criteria Market position Shopping malls are increasingly using promotional activities to differentiate themselves from their competitors through...