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Keywords: Psychological–experiential attributes
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Journal Articles
International Journal of Retail & Distribution Management 1–15.
Published: 05 October 2026
... and satisfaction derived from customer experience (OCE) directly affects purchase intention (Shaikh et al., 2025). This discussion underpins the following hypotheses: H1a-g. Psychological–experiential attributes (a) AI ease of use (AIE), (b) PU, (c) Subjective Norms (SN), (d) Perceived...
