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Keywords: Purchase
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (8-9): 1039–1061.
Published: 21 July 2022
... app in the study, the findings remain limited. Research limitations/implications This research advances the understanding of AR's role in the customer shopping process by validating the positive effect of immersion on purchase intention, as well as revealing the mediating effect of decision-making...
Journal Articles
International Journal of Retail & Distribution Management (2016) 44 (5): 508–523.
Published: 09 May 2016
...Jeffrey M. Campbell; Ann E. Fairhurst Purpose – The study regarding retail grocery considers the mediating effect of store atmospheric responsiveness (SAR) on the relationship of purchase intentions (PI) and extent of purchase (EP) for locally produced foods as well as potential moderators...
