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Keywords: Pyramid selling
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Journal Articles
Retailers and new product acceptance in India's base of pyramid (BoP) markets: Propositions for research
Available to Purchase
International Journal of Retail & Distribution Management (2013) 41 (3): 189–200.
Published: 19 April 2013
... in particular. © Emerald Group Publishing Limited 2013 Base of pyramid Rural areas Urban areas Retailing New product acceptance Pyramid selling India New product manufacturers cannot bypass retail chains in developed countries (Hultink et al., 1999). However in this paper...
