... streaming Customer engagement Qualitative research Advancements in internet technology and mobile networks have led to a rise in popularity of live streaming (LS) shopping across various e-commerce platforms. The global live streaming e-commerce market was valued at approximately $60bn in 2021...

... Qualitative research Shopping malls, which have gained increasing popularity in the United States since the 1950s, have proliferated around the globe, yet arguably with the most profound recent impact in emerging and developing markets where climate-controlled, safe, multi-story malls have been...

... the product only. This is one of the first studies to investigate consumer behaviour related to cross shopping based on psycho-social dimensions. Webrooming Showrooming Cross-shopping behaviour Qualitative research India The behavioural theory that guides both showrooming...

..., kindness, “best efforts” and personalities. The originality of the research lies in the fact that good faith is examined through the voice of franchising practitioners who explain how they define and understand good faith rather than through a detached academic lens. France Qualitative...

... of age, for example, purchase 50 per cent of the mineral water, 50 per cent of the edible oil, and 40 per cent of all dairy products (Lohse et al., 2007). © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Qualitative research Quantitative...

... chain complexity must be examined in greater detail. Furthermore, insight into how the influencing factors interact is needed. A qualitative research design is an appropriate method to shed more light on the role of influencing factors and their interdependencies. Travel choices are complex...

.../methodology/approach Qualitative research was conducted using focus groups, home tasks and workshops with 99 participants. The sample represented different groups of consumers in relation to their sustainability behaviour. Findings Focus group participants had a limited awareness of the sustainability...

... between the researcher and the known view. This paper aims to propose the use of a Participative phemenological paradigm in qualitative research for an empirical inquiry to compare developed theory to practise. Design/methodology/approach The paper reviews the epistemological belief elements...