...Sonia San-Martín; Óscar González-Benito; Mercedes Martos-Partal Purpose The purpose of this paper is to address the potential impact of need for touch (NFT) on perceived product quality and the possible roles of purchasers’ social (subjective norms), personal (buying impulsiveness) and epistemic...

... of perceived product quality, relative price and risk on perceived product value and, ultimately, willingness to buy these brands. In addition to this, the study seeks to investigate the potential role of store image as an antecedent within the model. Design/methodology/approach – A survey of middle...

... by product quality differences. Design/methodology/approach Price differences are assessed using the shopping basket technique and product quality differences are evaluated using perceptual discrimination tests conducted blind of brand. Where differences between products are discernible, product...

...Shahrzad Amirani; Julie Baker Offering higher quality is a strategy which has been demonstrated to be instrumental in improving performance for many firms. Retail service customers, at the decision‐making stage, tend to form expectations about the service quality they will receive from cues which...

... as the top quality supplier for the upper end of the market, and presents an international,not Japanese, image. As business becomes increasingly internationalized, it is no surprise that many large retailers have expanded beyond the borders of their own countries. In Hong Kong, which is an international...

... differences among the two brand types tested. To find the factors accounting for the perceived quality of food, typical consumer explanation for both quality and value for money is about the price and physical attributes of the food brands. Other factors such as store image and food ingredients are equally...

...; and quality, and shows how each of these has been exploited in full by Japanese companies. Uses the examples of Wal Mart (USA) and Ito‐Yokado (Japan) to illustrate how these factors can be translated successfully into retailing. © MCB UP Limited 1993 Competitive advantage Competitive strategy...