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Keywords: Quality function deployment
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Journal Articles
International Journal of Retail & Distribution Management (1999) 27 (10): 409–420.
Published: 01 December 1999
...”. The approach described has been derived from matrix‐based methods of Japanese origins, in particular quality function deployment (QFD). The strength of these matrix‐based techniques lies in their ability to integrate the many qualitative and quantitative‐based variables that impact the supply chain. From...
