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Keywords: Reduction
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Journal Articles
International Journal of Retail & Distribution Management (2011) 39 (12): 945–959.
Published: 08 November 2011
...Soo In Shim; Yuri Lee Purpose This study seeks to examine the effects product presentation types on consumer's perceived risk reduction about apparel attributes (i.e. silhouette, colour, texture, and fit), and the effect of 3D virtual models' body shapes on consumer's perceived risk reduction...
