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Keywords: Regulatory engagement theory
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Journal Articles
International Journal of Retail & Distribution Management (2024) 52 (6): 689–705.
Published: 14 June 2024
...Sihem ben Saad; Fatma Choura Purpose This study aims to test the impact of avatars on consumer psychological states, engagement, and purchase intention in the online retail environment with reference to the Regulatory Engagement Theory. Design/methodology/approach One-factor between-subject...
