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Keywords: Relationship proneness
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Journal Articles
Assessing the role of product category involvement and relationship proneness in the satisfaction–loyalty link in retailing
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International Journal of Retail & Distribution Management (2020) 48 (2): 207–226.
Published: 08 January 2020
...Choukri Menidjel; Abderrezzak Benhabib; Anil Bilgihan; Melih Madanoglu Purpose Product category involvement and relationship proneness are crucial in explaining relationship outcomes. Nevertheless, the authors know little about their roles in the formation of loyalty, especially in the retail...
