Keywords: Relationship quality
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Journal Articles
International Journal of Retail & Distribution Management (2023) 51 (2): 149–169.
Published: 04 October 2022
... credibility of negative online word-of-mouth (PCNWOM) leads to improved consumer–firm relationship quality (RQ). Design/methodology/approach The authors utilised series of scenario-based experiments (N = 918) to test the research hypotheses. Findings The authors show that a focal customer's...
Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (7): 941–957.
Published: 12 April 2021
...Vicente Sales-Vivó; Irene Gil-Saura; Martina G. Gallarza Purpose This paper addresses both conceptual and empirical value co-creation and relationship quality in a triadic approach for a B2B industrial context by 1) reviewing the relationship quality concept when social and economic satisfaction...
Journal Articles
Journal Articles
Journal Articles
International Journal of Retail & Distribution Management (2016) 44 (1): 22–37.
Published: 11 January 2016
...Tsu-Wei Yu; Lu-Ming Tseng Purpose – The purpose of this paper is to closely investigate the antecedents affecting relationship quality and its consequences between life insurers and their customers. Design/methodology/approach – Data were collected from the customers of life insurers...
Journal Articles

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