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Keywords: Religion
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Journal Articles
International Journal of Retail & Distribution Management (2012) 40 (7): 510–527.
Published: 01 June 2012
... of a new retail concept, the local population may perceive a cultural convergence or divergence, that can give rise variously to resistance behaviour (Goldman et al., 2002), cultural hybridization or full acculturation. In this context, religion, as a cultural subset of values may come to play...
