...Christian Nedu Osakwe; Ogechi Adeola; Daniel K. Maduku Purpose This study investigates the relationships between cultural norms, including personal cultural orientations and religiosity, commercial friendship, and customer citizenship behaviour in the subsistence retail marketplace...

..., this study aims to examine the effect of Indonesian consumers' religiosity, cosmopolitanism and ethnocentrism on their preference for and purchase intention towards global brands. Design/methodology/approach Data were collected from 316 female consumers aged 20 years or older living in Indonesia via...

...Madhurima Deb Purpose The purpose of this paper is to investigate the impact of store-level attributes, relationship investment, culture and religiosity on relationship quality. Design/methodology/approach To attain the above objective, data were collected from 350 customers from India...