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Keywords: Repurchase intentions
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Journal Articles
Premium versus affordable clothing retailers: what are customer expectations for satisfaction and repurchase intentions?
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International Journal of Retail & Distribution Management (2021) 49 (6): 752–771.
Published: 04 February 2021
...Nicole Cunningham; Christine De Meyer-Heydenrych Purpose Within the highly competitive clothing retail industry, retailers (both affordable and premium) need to consider which customer experience elements drive customer satisfaction and repurchase intentions. The purpose of this study...
