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Keywords: Research impact
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Journal Articles
International Journal of Retail & Distribution Management (2017) 45 (2): 177–194.
Published: 13 February 2017
... of research impact and permit better assessment for scholars and administrators. Within the marketing domain, a rapidly growing and changing discipline is retailing. According to a PWC/National Retail Federation (2014) report, retailing contributes approximately 42 million jobs and over $2.5 trillion...
