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Keywords: Reseller model
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Journal Articles
International Journal of Retail & Distribution Management (2026) 54 (7): 762–780.
Published: 15 May 2026
...Te-Tzu Kan; Tzu-Chun Weng; Cheng-Kang Chen Purpose The purpose of this study is to investigate the impact of different e-retailing channel structures, specifically the Reseller Model and the Marketplace Model, on profitability, consumer return behaviour, and environmental sustainability. The study...
