... and comparative performance of franchise contracts. It empirically confirms the importance of RBT in explaining contractual choices and performance. Resource-based theory Performance Safeguarding Transaction costs theory Contract length Knowledge leverage Organizational governance choices matter...

..., it provides insights into how adopting shop-in-shops. To the authors’ knowledge, the research is on the first to analyse theoretically and test the determinants for the choice of retailer-run shop-in-shops. Resource-based theory Determinants of the choice Intellectual capital perspective Retail...