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Keywords: Retail brand attitudes
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Journal Articles
International Journal of Retail & Distribution Management (2011) 39 (8): 619–634.
Published: 21 June 2011
..., and retail brand attitudes using structural equation modelling. The paper draws its empirical information from a survey of customers of a cosmetics retailer. Findings The results provide strong empirical evidence for the role of in‐store events in retailing, as they reveal significant support for three...
