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Keywords: Retail brand equity
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Journal Articles
International Journal of Retail & Distribution Management (2012) 40 (7): 528–543.
Published: 01 June 2012
... over the manufacturers of the national brands they compete with (Scott‐Morton and Zettelmeyer, 2004) and may enhance store loyalty (Corstjens and Lal, 2000 ; Binninger, 2008). © Emerald Group Publishing Limited 2012 Store brands Retailing Brand image Retail brand equity Generics...
