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Keywords: Retail channel strategy
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Journal Articles
International Journal of Retail & Distribution Management (2014) 42 (11-12): 953–973.
Published: 01 December 2014
...Brigitte de Faultrier; Brigitte de Faultrier; Jacques Boulay; Florence Feenstra; Laurent Muzellec Purpose – The purpose of this paper is to develop an approach at defining a retail channel strategy applied to young consumers. Design/methodology/approach – The authors use a qualitative study...
