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Keywords: Retail discounts
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (9): 671–687.
Published: 11 October 2013
...., 2012 ; Walsh, 2013). Retail discounts fall primarily into two categories: objective or subjective discounts. Objective discounts are unconcealed, monetary price reductions that retailers extend equally and across the board to all current and potential customers who meet disclosed, specified...
