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Keywords: Retail experience
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Journal Articles
International Journal of Retail & Distribution Management (2022) 50 (10): 1221–1237.
Published: 21 March 2022
... 10 2021 20 01 2022 28 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Augmented reality Retail experience Latent-class segmentation Retailers strive to enhance the customer experience in order to differentiate...
Journal Articles
International Journal of Retail & Distribution Management (2021) 49 (4): 466–490.
Published: 01 January 2021
...Hyoyon Paik; Jee Hyun Lee Purpose This study aims to explore how a relational brand experience can be designed using an integrated retail experience. It addresses the research gap between relational brand experience strategy, retail experience design, as well as online-offline integration...
Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (10): 790–804.
Published: 02 September 2013
... at: rajnish.ims@rediffmail.com © Emerald Group Publishing Limited 2013 Retail experience Scale development Retail store Emotion Cognition Consumer behaviour Retailing Contemporary retailing has evolved from being a buying ritual in the exchange process to delivering a joyful shopping...
