... 2024 23 09 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Oman Shopping behavior Clustering Retail formats Arabs Marketing aims to understand customers and their motivations, particularly shopping behavior, to tailor...

... The research extends the literature in a rapidly evolving area of retail formats and consumer perception by exploring psychographic factors, including shopping enjoyment, market mavenism and consumer innovativeness, and their impact on the beliefs regarding retail formats' hedonic and utilitarian value...

... in Oman is changing. The focus of consumers is shifting from traditional markets to modern retail formats. The presence of hypermarkets has attracted customers away from traditional souqs. Customers are attracted to hypermarkets for various reasons, including the local and socio-cultural ones...

... were consistently positioned at extreme points along the price/value continuum, signifying the strongest value-orientation among the other retail formats. The authors also found that while the upscale off-price format followed the specialty department stores in terms of fashion. The results point...