Keywords: Retail growth strategy
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Journal Articles
International Journal of Retail & Distribution Management (2018) 46 (10): 915–943.
Published: 25 October 2018
... growth strategy Shop-in-shops A shop-in-shop – also referred to as a store-within-a-store, a concession or an in-store boutique – is a miniature boutique showcasing a specific brand, localised in a well-defined part of a store managed and known under a different brand (Netmeyer et al...

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