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Keywords: Retail managers
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Journal Articles
Retail managers’ sociotechnical imaginaries of customer data and the privacy-personalisation tension
Open Access
International Journal of Retail & Distribution Management 1–14.
Published: 22 June 2026
...Patrik Stoopendahl; Kristina Bäckström; Alexander Flaig; Christian Fuentes; Johan Hagberg Purpose This paper examines how retail managers understand and approach issues of privacy and personalisation. Specifically, it explores how managers understand these issues in their daily work, how...
