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Keywords: Retail positioning
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Journal Articles
International Journal of Retail & Distribution Management (2012) 40 (8): 570–591.
Published: 15 June 2012
...Wei Guan; Jakob Rehme; Tomas Nord Purpose To understand the potential for various types of retailers, it is essential to appreciate retailer' positioning in the marketplace. Positioning has a critical effect on retailers' competitiveness and performance. Despite the significance and popularity...
