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Keywords: Retail pricing
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Journal Articles
Influence of showrooming and price matching strategy to combat showrooming under different costs
Available to Purchase
International Journal of Retail & Distribution Management (2023) 51 (7): 876–893.
Published: 02 May 2023
... Emerald Publishing Limited Licensed re-use rights only Retail pricing Game theory Strategic planning E-commerce Showrooming Online shopping has grown substantially in recent years, for its convenience of browsing and purchasing online with lower prices (Brynjolfsson and Smith, 2000...
