...Jean-Louis Bertrand; Miia Parnaudeau This paper is structured as follows: we discuss the theoretical background surrounding weather and retail sales, and provide a description of the data used in our study. Then, we present our conceptual model and hypotheses to calculate weather risks. Next...

... retail sales during seven weeks before Easter and weather variables such as precipitation, cooling power of air and sunshine duration, where all the variables have significant negative effects on the sales. He identified the effects of weather during early Easter seasons are higher than late Easter...