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Keywords: Retail shops
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Journal Articles
International Journal of Retail & Distribution Management (2012) 40 (2): 90–108.
Published: 10 February 2012
... due to the retrospective accounts of recalling purchase involvement in retails shop(s) during sale promotions. Nevertheless, it is assumed that these biases are minimal as there are six sales per year in the country, averaging one sale per two months. Originality/value This study provides...
