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Keywords: Retail transnational corporations
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Journal Articles
International Journal of Retail & Distribution Management (2013) 41 (8): 596–626.
Published: 06 September 2013
...Hai Thi Hong Nguyen; Steve Wood; Neil Wrigley Purpose The purpose of this paper is to trace the modernisation of the retail structure of Vietnam from a closed market to one that is increasingly open to retail transnational corporation (TNC) entry and associated Western retail formats. Design...
