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Keywords: Retailer strategy post-COVID-19
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Journal Articles
Decoding revenge buying in retail: role of psychological reactance and perceived stress
Available to Purchase
International Journal of Retail & Distribution Management (2022) 50 (11): 1378–1394.
Published: 17 June 2022
... Licensed re-use rights only Revenge buying Reactance theory Self-determination theory Autonomy need frustration Structural equation modelling Retailer strategy post-COVID-19 The rapid spread of the COVID-19 pandemic in the first half of 2020 forced governments worldwide to impose strict...
