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Keywords: Retailer-consumer interface
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Journal Articles
The digitalization of retailing: an exploratory framework
Available to Purchase
International Journal of Retail & Distribution Management (2016) 44 (7): 694–712.
Published: 11 July 2016
... be used to further delineate current transformations of the retailer-consumer interface. Design/methodology/approach – This paper develops a framework for digitalization in the retail-consumer interface that consists of four elements: exchanges, actors, offerings, and settings. Drawing...
