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Keywords: Return behaviour
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Journal Articles
Retaining or returning?: Some insights for a better understanding of return behaviour
Available to Purchase
International Journal of Retail & Distribution Management (2013) 41 (2): 113–134.
Published: 15 March 2013
...Thomas Foscht; Karin Ernstreiter; Cesar Maloles, III; Indrajit Sinha; Bernhard Swoboda Purpose Relatively scant attention thus far has been accorded in the marketing literature to the examination and explanation of return behaviour of consumers, especially within the mail order industry...
