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Keywords: Rhetoric
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (6): 485–499.
Published: 06 March 2025
...Thisali Liyanage; Ishini Gunasekara; Sasuni Sipnara; Rithmi Givindi; Sanduni Ranathunga Purpose This study explores how artificial intelligence (AI) has been intertwined with rhetoric and the journey of institutionalization in selected case study firms. The mechanism of institutionalizing AI...
