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Keywords: Rhetorical strategies
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Journal Articles
Discourse and institutional change in mass retail – the case of an institutional entrepreneur in France: The weblog of Leclerc
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International Journal of Retail & Distribution Management (2013) 41 (1): 61–79.
Published: 28 January 2013
... contributes to understanding the part played by the institutional entrepreneur in the process of institutional change. Design/methodology/approach Design/methodology/approach – The authors analyze Michel-Edouard Leclerc's discourse on his weblog to characterize the rhetorical strategies he adopts...
