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Keywords: Risk calculus
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (13): 167–183.
Published: 24 September 2025
...Miguel Angel Moliner-Tena; Vicente Tortosa-Edo Purpose The objective of this paper is to study how specific online shopping variables (online customer experience, e-satisfaction and e-trust) influence customer privacy concerns on the omnichannel consumer journey through privacy and risk calculus...
