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Keywords: Risk perceptions
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Journal Articles
International Journal of Retail & Distribution Management (2025) 53 (4): 297–311.
Published: 09 January 2025
... identified two enablers: customer satisfaction and awe-experience that positively impacted and two inhibitors: risk perceptions and inertia that negatively impacted customer engagement and enhanced usage of voice interface. Originality/value Voice interface is transforming the customer journey...
